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Playbooks

The playbooks category on the AdOps blog collects rule recipes a performance marketer can copy straight into the AdOps rule builder: when to pause a Meta campaign and when to wait, how to gate a budget on the clock, and how to write a first automation rule that is safe to set live.

Rule recipes for Meta Ads you can copy into AdOps: when to pause a campaign, how to daypart a budget, and how to write a first automation rule.

The AdOps Task Templates modal showing six starting points — Scale Profitable Campaigns, Pause Unprofitable Campaigns, Tiered Budget Scaling, Night Budget Reset, Tag Campaign Performance and Pause plus Tag Failed — each with a priority badge and Preview and Import buttons. Sample data
Ten ready-made tasks to start from. Preview one before importing; everything it sets is editable afterwards. Read the details

Posts from 2026

  1. Dayparting rules for Indonesian Meta advertisers

    Two AdOps metrics gate a rule on the clock and the day of the week. How the inclusive hour boundary works, when to use the timetable instead, and how to write a night budget reset that only fires once.

    Playbooks

  2. When to pause a Meta campaign, and when to wait

    Pause rules fail because they fire on partial windows and leave no trace. A window with spend behind it, a tag on the name, and a way back — the three parts of a pause rule that survives.

    Playbooks

  3. Writing your first AdOps automation rule

    A step-by-step build of one working Meta Ads rule in AdOps — accounts, filters, a condition, an action, a schedule — and how to read its first execution log.

    Playbooks

Every post ends the same way: go write the rule.

Start from a shipped template, point it at one ad account, and leave it in draft until the execution log looks right. Nothing runs on your campaigns until you set it live.

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Inside the product

What the screens actually look like

Nine screens from the working dashboard — the rule builder, the metric picker, the dayparting grid and the log that records what happened. Scroll the strip.

  • The AdOps Performance Dashboard showing a Purchase ROAS card at 2.380x and an Aggregated ROAS card at 2.088x, both badged Profitable, a Monthly Budget card at Rp 155jt, and a Spend Breakdown ranking the top five ad accounts against a budget utilisation bar at 45.5 per cent.
    Performance Dashboard. Two ROAS figures to three decimals, a budget meter, and spend ranked by ad account — over Today, Last 7 days, Last 30 days or This month.
  • The AdOps rule list showing twelve automation rules, each with an on/off toggle, the ad accounts it manages, and when it last triggered — some minutes ago, others on a dated timestamp.
    Rule List. Every rule, what it manages and when it last fired. The toggle is the only thing between draft and live.
  • The AdOps condition builder showing a task with time-of-day conditions across seven day tags, a nested AND group holding a lifetime spend condition under 400,000, and a second task with four stacked metric conditions.
    Conditions. Metric, period, operator, value — joined with AND or OR, and nestable, so a rule can say something a dropdown cannot.
  • The AdOps metric picker open over a condition row: a panel with Meta Ads and Custom metrics tabs, a search box, and a scrolling list of metrics with Spend selected.
    Metric picker. Forty-five Meta metrics and your own sheet columns in the same list, each carrying a reporting period and any of six operators.
  • The AdOps dayparting timetable: a grid of hours against the seven days of the week, with the daytime hours filled navy for every day and the night hours and weekend evenings left empty.
    Dayparting grid. Or draw the hours instead. Anything outside the shape you fill in simply does not run.
  • An AdOps execution log detail: one campaign, two action panels badged Not Executed, each listing the action parameters and every condition evaluated with its actual value, its expected value and a Pass or Fail badge.
    Rule Log detail. Why a rule did nothing is recorded as carefully as why it did something — actual against expected, condition by condition.
  • The AdOps activity log listing budget increases and campaign renames, each row naming the affected campaign by id, the rule that caused it and how long ago it happened.
    Activity Log. One row per change AdOps made in your account, naming the campaign and the rule responsible.
  • The AdOps ad account list: eighteen Meta ad accounts with on/off toggles, account ids, Active or Inactive badges and this month’s spend in rupiah.
    Ad Accounts. Accounts discovered from Meta arrive switched off. Nothing is read, and nothing is changed, until you turn one on.
  • The AdOps custom metric editor mapping a Google Spreadsheet: a spreadsheet id, a sheet name, a column to match campaigns on and a column holding the values.
    Custom metric. Point AdOps at a sheet, name the matching column and the value column, and your own number joins the metric list.

Every figure is rebuilt from the product’s own interface and filled with invented data — no customer name, ad account or spend figure appears anywhere on this site. See how a run works