Glossary
The vocabulary of an automated rule.
Automation terms describe how a rule is written and how often it fires: the automated rule itself, the condition operators that compare a metric against a threshold, the action frequency that stops one action repeating, and dayparting for rules that should only run at certain hours. AdOps uses each of these directly.
Every term here maps to a field you fill in when you build a rule.
Every automation term, alphabetically
- Action frequency
- Action frequency is the cooldown on an automated action: the minimum time that must pass before the same rule may perform the same action on the same item again, regardless of how often the rule itself is evaluated.
- Automated rule
- An automated rule is a saved instruction that checks advertising metrics on a schedule and performs an action when its conditions are true, such as pausing a campaign or raising a budget, without a person present.
- Condition operator
- A condition operator is the comparison inside an automation condition that decides whether a metric's value passes, such as greater than, less than, or equal to a stated threshold.
- Dayparting
- Dayparting is the practice of restricting advertising activity to particular hours of the day or days of the week, so that budgets, bids or automated actions apply only during the chosen window.
Sample data Browse by category
The other categories
The same glossary, sorted by what each term describes.
Knowing the term is step one. Writing the rule is step two.
Every metric on this page is selectable in the AdOps rule builder, paired with a reporting period and compared against a number you choose. Start from a template and leave it in draft until the figures look right.
